Sunday, 10 January 2021
New republics
Saturday, 14 November 2020
How the attention economy is sucking our will to platform
People (like the economist Ashley Hodgson) have long been talking about 'the attention economy.' When I first heard about it, it sounded liberatory and utopian: with the advent of the internet, the theory went, people would be paid as a kind of tribute for work they'd chosen to do, kind of like how you leave coins for a busker.
Nowadays, the attention economy has more dystopian overtones. A friend of mine from college worked for years for a company that built super-computers to calculate the value of bits of space on the internet and bid against other super-computers in instantaneous, online options. Apparently that kind of thing is going on all the time, humming along in vast rows of air-conditioned calculation.
And more than that: basically everyone in the developed world now, from big tech companies to online sex workers, is trying to get your attention. (Me too, sort of.) OK, they may not be aiming at your attention in particular, but, in general, the more attention the better.
Of course, that was always sort of the case. Vendors in markets from time immemorial have shouted at passers-by to try to get them to buy their goods. Then there was advertising, which obviously didn't start with the internet. Getting someone's attention has always been the first step to getting some of their money.
As with other aspects of life, in some ways what the internet has done is simply speed everything up and expand it to a global scale. But social media especially has also introduced a new form of currency in the form of likes, followers, and so on. In the world of the bird app, or of the codex of visages, it's the man with many followers who's king.
And online publications like Quillette and Vox have, obviously, gained influence (and income) by gaining re-tweets rather than by selling collections of the articles in the form of glossy magazines. This has led to one of those little features of online life that runs up against the norms of anybody with a liberal education from more than 10 years go: people refusing to share links to a piece they then condemn.
The reason that seems so weird is that there used to be a strong norm in intellectual life that you didn't hide books or articles or try to stop their circulation. Imagine if I'd said to my fellow students 15 or 20 years ago 'I've read this book I strongly disagreed with but which has been influential; I therefore won't name it, and in fact I've withdrawn it from the library and hid it under a bush so that it won't circulate further.' They would have thought I was bonkers, not to mention that I was curtailing open debate and infringing on their own freedom to read what they saw fit.
I do think all these points still hold today for those who refuse to link to pieces they hate; but I can also see where they're coming from. They're right that clicks help websites, in a way that lending someone a book didn't help Penguin or Anthony Kenny. They're anxiously aware of the importance of attention in the new ecosystem we now live in - and they're keen to deny its oxygen to their enemies.
All of this might, to some extent, help explain the recent vogue for de-platformings - that is, preventing people from hearing someone speak on campus because you don't like them or what they have to say. This kind of thing is yet another phenomenon that even people as young as this blogger tend to find pretty peculiar - it's another thing that, I think, most of my fellow undergraduates in the first few years of the millennium would have seen as obviously not the way to behave.
One way of looking at what's going on with de-platformings is to think about what the de-platformers think they're doing. One of the things they think they're doing, I would submit, is akin to not linking to a Quillette article. They see their campuses like their chirrup or mug-scroll feeds, and they don't want them to contribute to funnelling more attention towards Christina Sommers (or whoever).
I remember hearing one of the bullies who tried to shut down Sommers' talk at Lewis & Clark Law School saying something like 'You already know what she's going to say from YouTube.' Again, she's still wrong to act in the repressive way she did - Sommers still had a right to speak, and the students to hear her - but I think I now understand a bit more about why that student was acting as she was.
Back in the day, Bjorn Lomborg (or whoever) coming to speak was interesting partly because you got something you didn't get from reading his articles or books. Nowadays, you can easily access recordings of public intellectuals online. But the mention of YouTube, I think, also suggests that the student was thinking of Sommers' appearance very much in internet terms. She didn't see the talk as a source of ideas or as an experience - she saw it as a kind of bid in a game whose point is to amass the most attention-chips. She saw it as she might have viewed a fellow student sharing a Sommers YouTube talk on social media.
Christina Sommers giving a talk, Bruce Gilley publishing an article - back in the last millennium the obviously correct reaction to such things would have seemed, to most sane individuals, even those who disagreed with them, not much. Maybe they would have gone along and asked a critical question; maybe they would have written a letter to the student paper. Other people paying attention to such things didn't seem much of a threat.
On the online world, though, especially on social media, life is a high-stakes (OK, low-stakes, but it feels high-stakes) battle for attention. Attention accruing to your ideological rival empowers them and thus seems to threaten your own views and values. This economy of attention has become a kind of vortex, not only sucking previously rather somnolent groups like classicists into it, but also exerting its sucking effect on what's left of the offline world. The online economy of attention is sucking at our universities like a horrific hair-cutting 'solution'; and it's sucking at our will to let people explore ideas.
Saturday, 26 September 2020
Be with us now
Friday, 14 August 2020
Harsh but unfair
Saturday, 8 August 2020
Dropping the past
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Saturday, 25 July 2020
In praise of prose
Saturday, 11 July 2020
Bow, wow
My first Greek teacher at school was one of those wizened, old-school schoolmasters they don't seem to make anymore. He was a deeply civilized man - he played the cello and the piano to concert standard as well as being able to talk more entertainingly about Cicero (an advanced skill in itself). He was usually kindly and often humorous, but he also had a stern side. I remember him leaning over my friend (who had just farted in class), his face inches away, pronouncing, very distinctly, 'Let nothing get in the way of learning!' It was rumoured he'd been in the SAS. When we got too rowdy supporting the First XV he would simply walk along the touchline and we'd all go quiet.
It was the same walk as he had in chapel. Somehow he was always the last one in, though I don't think that was an official role. We'd all be fidgeting, gossiping, poking each other with compasses, that sort of thing. He would walk down the aisle, his clipping shoes sealing up the silence behind him like he was zipping up the door of a tent. And when he got to the end, he would bow his head to the altar.
It was interesting to me partly because he was usually so upright. Later I encountered the same oscillation between bowing and upright posture at the San Francisco Zen Centre. It took me years of experience with different Buddhist groups before I could put aside my distaste for bowing to Buddha statues. Whether it was a Western egalitarianism or a Protestant distaste for idols, I didn't like it. Part of me still doesn't. And - something it's taken me years to admit to myself - part of me does.
The rationale for the formal postures they have at Western Zen centres tends to focus on mindfulness. Bowing and then standing upright and so on at different times certainly does require a certain alertness, but there's also something else going on. Shunryu Suzuki, the founder of the SF centre, apparently tripled the number of bows there because he thought Westerners needed to 'get their heads down.' The Tibetans who do full protestations have a phrase about that practice as a way to 'turn the cup upside down.' Bowing is, in other words, a way of practising and cultivating humility.
But it can also go deeper. Pack animals that have clear hierarchies in the wild - dogs, for example - seem to feel more secure in the presence of a undisputed top dog (a role human owners have stepped into). We may have something of this in ourselves. Bowing to Christ or the Buddha may be as much about handing over responsibility to them as anything else. And surrendering responsibility over ourselves is something we seem to find strangely comforting. There's something of this in the erotic sphere too, with a whole subculture of people who enjoy putting themselves in subordinate positions. Kneeling as part of oral sex and as part of religious ritual may not be as far apart as we like to think (a similarity that's been noted by generations of poets).
An increase in humility in one person is often accompanied by a growth in pride somewhere else, though, and humility can sit dangerously close to humiliation. That's what used to give me the willies about bowing, and still does occasionally. The Kings of Persia used to demand a full prostration from their vassals, something the Greeks called proskynesis. (Earlier, Kings of Assyria had required the same form of obeisance; below is the black obelisk of Shalmeneser III, who is standing over the defeated Jehu of Israel). When Alexander the Great started demanding similar treatment, his Greek and Macedonian peers took it as a sign of a slide towards tyranny. Forcing people into head-down positions and onto the ground can be elements of torture, featured from medieval heresy trials to the prisons at Abu Ghraib.
The former San Francisco 49ers quarterback Colin Kaepernick's ritual of 'taking a knee' in protest against perceived injustice has now been more widely adopted as part of the 'Black Lives Matter' movement. The posture is uncannily similar to the way Catholics genuflect to the altar. That, of course, isn't necessarily to the discredit either of the protests or of Catholicism. As we've seen, bowing clearly has deep roots in human psychology as an expression of devotion. It's a central part of the human palette of gestures, as much as hugging someone or jumping for joy.
As the same time, given its potential for abuse it's easy to see why some (like the UK Foreign Secretary Dominic Raab) have refused to take a knee, seeing it as a symbol of submission. That it clearly is, though perhaps what's really going on in such cases isn't a distaste for submission in any context, but simply for submission to that particular cause (and Raab did indicate that he would bend the knee for the Queen). My old Greek master bowed to his idea of God, but apparently not for much else. This might be part of the point of religious types of bowing, to find a way of satisfying the human urge for submission in a way that nonetheless preserves our independence. Whether that works out in practice will depend partly on your idea of God.
Others will particularize their acts of submission, holding their heads up high in everyday life while choosing not to in certain contexts. But it might make sense to always remain a little on guard wherever we choose to bow our heads. I know it's possible to get too hung up on this; after all, bowing is a very common way simply of greeting other people across the Far East. But when it comes to more ritualized bowing, the kind of bowing that turns your heart upside down, it might be worth choosing your masters wisely. Be careful, in other words, what you bow to.